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ABOUT ME

"I help translate data into emotion, values into visuals, and abstract impact into something deeply human."

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Josh Loves Light - Storyteller, Cinematographer, Director

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You’re doing work that matters—and you need a story that shows why.

I’m Josh, a filmmaker who helps mission-driven brands and nonprofits tell honest, human stories that move people to action. But I didn’t start here.

My first love was light. Growing up surfing the Central California coast, I spent hours watching the ocean shift moods under different skies. Calm. Chaotic. Mysterious. I didn’t know it at the time, but I was learning to see.

Years later, while studying abroad in Israel, I picked up a camera for the first time—just to document the trip. That was it. I was hooked. I spent the rest of college chasing moments, teaching myself how to translate the image in my mind into something real.

For nearly two decades, I worked as a commercial photographer—helping brands visually express their message. But again and again, I saw something missing: the story behind the images often got lost. Clients had great photos, but the emotional thread, the why, never quite made it into the final message.

Then in 2022, I took on my first video project—reluctantly. It was for an internal corporate piece, and honestly, I didn’t expect to care much. But as I sat across from someone and heard their story unfold, something clicked. I realized: this is what I’ve been chasing all along. Not just visuals. Not just campaigns. But connection.

Since then, I’ve focused on telling short-form, documentary-style stories for people and organizations doing meaningful work. I help translate data into emotion, values into visuals, and abstract impact into something deeply human.

Now, I live outside Boulder, Colorado with my wife, our boys, and a couple of dogs. I bring 20 years of experience—from photojournalism to brand strategy—to every project I take on. Whether you're a nonprofit trying to communicate your mission, or a brand looking to deepen connection with your audience, I’m here to help you tell the story that truly reflects your heart.

Let’s create something that connects.

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Your story belongs here.

Everyone has a story worth sharing.

Your story belongs here.

We are all storytellers—it's woven into the fabric of our humanity. As a filmmaker, I honor this tradition by bringing stories to life—of people, their pain, their triumphs—each one uniquely its own. Yet every story, no matter how different, holds a truth worth sharing. What's yours?

Let's Begin

Cinematographer // Storyteller // Director

Josh Loves Light - Storyteller, Cinematographer, Director

This Is Why Your Story Matters More Than Your Stats

What if the challenge you’re facing right now—the thing that feels like a setback—is actually shaping your greatest strength? When I was diagnosed with a degenerative eye disease, I thought I was losing my vision. But what I really found was clarity—not just in how I see the world, but in how I tell stories that move people to action.

This video is for nonprofit leaders, impact-focused teams, and mission-driven brands who are working hard to show their value in a noisy world. You have the stats, the programs, the results—but are people feeling your impact?

Watch the Story

© Joshua David Cook ⌁ DBA Josh Loves Light

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